Content Development

Let’s be honest, this stuff doesn’t get written on its own…

Content Types

 

What types of content do content developers generally create?

  • Blog posts

  • Newspaper articles

  • Magazine features

  • Whitepapers

  • Email newsletters

  • E-books

  • Books

 

  • Print magazines

  • Social media posts

  • Podcasts

  • Television

  • Film

  • Radio

Let’s Talk

You: “I have a… business website/personal blog/e-newsletter/social media accounts/restaurant menu… and I just can’t keep up. I need new content and a fresh voice!”

Me: “I can do that. Content is not actually my middle name, but let’s pretend it is. You give me some basic information (target audience, platform, style, purpose, goal, context, any research, etc.), I produce the content for you (newsletters, emails, blogs, social media text, website landing pages, product descriptions, reviews, articles, etc.). You review it, and we get to final products you can run with. Mission accomplished.”

Why Hire It Out

There are some serious advantages to working with external content writers. Find out more about each by checking out the full article. (1)

  1. Free up time

  2. Save money

  3. Leverage industry experts

  4. Deliver different content types

  5. Meet deadlines

  6. Scale your content

  7. Retain consistency

  8. Communicate effectively

  9. Increase your conversion

Curious about content marketing stats? Check out these (2).

  • Content marketing revenue will exceed $300 billion by 2019 (Statista, 2018)

  • 84 percent of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events. (Meaningful Brands, 2017)

  • 70 percent of internet users want to learn about products through content versus traditional advertisements. (MDG Advertising)

  • Content with an image once every 75-100 words receive double the shares than articles with fewer images (Buzzsumo, 2015)

Show Me

There are many different kinds of content so I can’t show you examples from each, but, check out this article to get a breakdown of each and a rundown on the benefits (3).

  • Blogs

  • Longform content

  • Video scripts

  • White papers

  • eBook content

  • Checklists

  • email

  • Social media

  • Training curriculum