Copywriting

…because good marketing requires even better words.

Content Types

 

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What types of content do copywriters often create?

  • Ads, online and off

  • Slogans and taglines

  • Web page content

  • Email campaigns

  • Television or radio commercial scripts

  • Video scripts

  • Press releases

  • White papers

  • Catalogs

  • Billboards

  • Brochures

  • Postcards

  • Sales letters

  • Direct mail letters

  • Jingle lyrics

  • Social media

You: “I need marketing copy — plain and simple. I have solid products/services and I need to grab attention, promote interest and desire, nail down my call to action and convert. In other words, I need to get my promotion and sales on!”

Me: “OK, you know what you need so let’s do it. I’ll ask you for some key information (target audience, desired channels and platform, related collateral, customer testimonials, previous analytics, goals, style preferences, etc.) and you’ll provide what you can. Next, I’ll develop some concise and targeted options. You’ll review. We’ll go back and forth about what you like/dislike and why. I’ll polish things up and you’ll have what you need to go get ‘em.”

 

You: “How do I really know I need a copywriter?”

Me: “Ask yourself the following questions (1) and answer honestly. You’ll know what to do.”

  1. Do you have trouble explaining to people what you do? 

  2. Do you find yourself often asking other people on your team, "Does this sound right?"

  3. Are the emails you’re sending out driving sales?

  4. Does the bounce rate on your website look like the average life expectancy in the United States?

  5. Are your landing pages capturing emails?

  6. Have your customers been complimenting you on your brand’s personality?

If you want to read more, click here for the full article.

What Good Copy Can Do for Me

Writing effective copy is both an art and a science. It's an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge (2). This is what good copy can do:

  • Good copy sells.

  • Good copy creates a long-lasting bond with your audience.

  • Good copy transforms products into must-haves. 

  • Good copy separates yourself from your main competitors. 

  • Good copy provides measurable results. 

  • Good copy makes you powerful and unique. (3)

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